Blogs operate as a platform in which ideologies, thoughts and issues are shared and debated upon. The common types of blogs include personal, corporate, genre-type and media-type blogs. Statistics indicate that there are 1.4 million new blog posts each day around the globe (BlogWorld 2009). The Star reported a study by University Malaya stating that blogging in Malaysia ranks among the highest in the world with 500,000 active bloggers, behind only the European Union and Indonesia.
In his keynote address at BlogWorld 2009, Richard Jalichandra, the CEO of Technorati claimed that Teachnorati's report indicate that there is a surge in blogging activities in 2009 as compared to 2008 among both the professionals and hobbyist bloggers. An important trend seen in 2009 is that 72% of the respondents blog as a hobby (Technorati 2009). Therefore, there is still a lot of room for blogging for business purposes and the hurdle faced would be cutting through the clutter.
Is the blogger demographic widening?
No, the trends are similar to the past few years. The majority of bloggers are males, affluent and educated.
No, the trends are similar to the past few years. The majority of bloggers are males, affluent and educated.
Report from the Technorati survey that shows blogger affluence based on salary (click on image to enlarge)What are the benefits of blogging?
The benefit of it in the Malaysian context is prevalent particularly in the political scene. The blogosphere was credited in bringing about a change in the hearts of voters through the issues discussed. These issues, such as the Bersih and Hindraf rally to name a few, were given minimal emphasis in the mainstream media. On a more general note, blogs are seen to be advantageous for its role to able to educate the public by highlighting events that may lack the deserved coverage in other mediums.
The benefit of it in the Malaysian context is prevalent particularly in the political scene. The blogosphere was credited in bringing about a change in the hearts of voters through the issues discussed. These issues, such as the Bersih and Hindraf rally to name a few, were given minimal emphasis in the mainstream media. On a more general note, blogs are seen to be advantageous for its role to able to educate the public by highlighting events that may lack the deserved coverage in other mediums.
Extra: Past reports to analyze blogging trends across years.
(Click on images to enlarge)
2006 Hourly Posts on Top Four Languages
2004-2007 New Blogs Per Day
2003-2007 Weblogs Cumulative
2006 Posts by Language
Reference List
BlogWorld 2009, Important Blogging Statistics, viewed 12 November 2009,
http://www.blogworldexpo.com/general-information/important-statistics
Technorati Report 2009, viewed 12 November 2009,
http://onlinejournalismblog.com/wp-content/uploads/2009/10/houshold-income-barchart-606x3061.png
The state of the live web 2007, viewed 12 November 2009,
http://www.sifry.com/alerts/archives/000493.html
The Star 2008, "Blogging in Malaysia ranks among highest in the world" 3 April 2008, viewed 12 November 2009
http://thestar.com.my/news/story.asp?file=/2008/4/3/nation/20827588&sec=nation
http://www.blogworldexpo.com/general-information/important-statistics
Technorati Report 2009, viewed 12 November 2009,
http://onlinejournalismblog.com/wp-content/uploads/2009/10/houshold-income-barchart-606x3061.png
The state of the live web 2007, viewed 12 November 2009,
http://www.sifry.com/alerts/archives/000493.html
The Star 2008, "Blogging in Malaysia ranks among highest in the world" 3 April 2008, viewed 12 November 2009
http://thestar.com.my/news/story.asp?file=/2008/4/3/nation/20827588&sec=nation
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